Steam Wishlist-to-Revenue Estimator

Scenario-based unit and net revenue ranges from wishlists, price, conversion assumptions, refunds, and platform fees.

Units ≈ wishlists × conversion. Gross = units × price (with optional launch discount). Net applies refund and platform-fee factors. Pair with Steam Page Conversion Readiness and Steam Sale & Fest Planner.

Load example
Conversion assumptions (editable)
Fees & tax display
ScenarioUnits (no disc)Net (no disc)Units (w/ disc)Net (w/ disc)
Conservative640$8,239653$7,566
Baseline1,120$14,4181,142$13,231
Optimistic1,760$22,6571,795$20,797
Is this a guarantee of sales?
No. Conversion varies wildly by genre, visibility, quality, and timing. Treat outputs as planning scenarios.
Why three conversion bands?
They bracket uncertainty: conservative / baseline / optimistic. Edit the percentages to match your own assumptions.
How does this relate to my Steam page?
Better pages and trailers can lift conversion; use our Steam Page Conversion Readiness Checker alongside these scenarios.